How and in what ways are race,age and gender important factors for Essay

How and in what ways are race,age and gender important factors for understanding the development and operation of the criminal justice system in England and wal - Essay Example In this context, race, age and gender become important because while a prisoner is certainly placed under boundaries of law, s/he does not stop being a human being and it must be noted that s/he has the same right to be treated humanely and with as much importance as those who are not with him/her in prison. The treatments and the rights are controlled by those who are supposed to manage Her Majesty’s prisons and even though things such as the Human Rights Act 1998 and the European Convention on Human Rights have improved the conditions for many prisoners, there is still a lot more which can be done (Valette, 2002). This is certainly recognised in the corporate objectives outlined by the UK Prison Service but it must also be noted that the external environment of the world at large and the UK in particular is changing rapidly and in the next ten to fifteen years significant alterations can be expected (Beckford, 2005). In this context, gender and age become particularly important since recent research has shown us that young males in prisons are particularly likely to commit suicide while they are in prison. While there is no method by which we can know exactly why a prisoner might kill him/herself we are told by the Royal College of Psychiatrists that there are certain risk factors associated with individuals who have previously committed suicide in prisons (RCP, 2005). Unsurprisingly, these factors are: The lack of support from the prison authorities can have several influences which push a prisoner on the brink to committing suicide. For instance, if a prisoner is seen as being at risk for suicide the need for a constructive relation between the prison authorities and the prisoner is strongly recommended. In fact, positive relationships are the most important means for preventing prison suicides as is a programme

Use data mining tools (Weka) to enhance a marketing exercise Assignment

Use data mining tools (Weka) to enhance a marketing exercise - Assignment Example Tayko company is almost dispatching their next mail out, the company want to flag out clients who are promotional receptive. This is important because it will help them reduce their cost and also maintain a good relationship with their customers by not becoming a bother to those who do not need the promotion. The company wishes to come up with a better and a targeted list by selecting their clients randomly and sending the trial promotion to them. The paper therefore, mine the data to assist Tayko identify the attributes of companies that show that they will respond positively to the mail-out. This will help improve the performance of mailing promotion. The attitude of the customer toward the product, and the perception of the company of origin are crucial factors when assessing the receptiveness of the customer. As the figures of younger, and high income clients with increasing demand for electronic products continues to grow, the market become interesting and the need on assessing the receptiveness of the clients to the company’s brands and business becomes very crucial. The receptive of the customers to the company’s goods is not considered a conventional framework when selecting the market. However it has crucial implications for the marketing department in sensitizing and assessing the standard, easily accessible risk indicators of commercials used. Tayko introduces the customer receptiveness as an added criterion in the specialized mechanism to the assessment of its customer’s relation. 2. Data pre-processing a) Therefore, the best indicator of the client’s receptiveness to the promotion is attribute number 25 describing the amount spent by client in test mailing in terms of dollars. b) Another attribute that could be selected as this, is the attribute that highlighted the client made purchases in test. The â€Å"test purchase request† will document the service pursuant of sales and has information on the clients name, a ddress, corporation, and firm where the customer’s request. Additionally, it contains the office mailing address, signature, title, name, and the telephone numbers for the client making the request. The attribute is also important because it contains the statement of the conduct nature under investigation. Also, it is crucial because it contains the statement that the service must be tendered at the place and time. c) There are other attributes that are not important in this project. Such attributes includes, â€Å"How many days ago was first update to customer record†, and the sequence number for the customer (Han & Kambe, 2006). The meaningless attributes creates a valued difference between the brands, and during the process. When the meaningless attributes are added they change the decision consumer structure, majorly if the differentiated attribute is hard to evaluate. This may make the consumers to infer the value of attributes. d) Some of the classification model that I designed using the Weka classifier is as shown in the figure below. The above is the visualization of the mailing promotion model. Data @attribute seq numeric @attribute US binary @attribute Freq numeric @attribute web_order {1, 0} @attribute Gender=male numeric @attribute Address_is_res binary @attribute Purchase {1, 0} @data 4, 200210, 200601, 0 5, 200301, 200601, 1 Calculation === Run information === Scheme: weka.classifiers.rules.ZeroR Relation: Ass3Data67_33 Instances: 1501 Attributes: 25 Seq US Source_1